Freedom Enterprise, xv (Paradise Valley Distributing Company (PVDC))

Identifier: DBB-ITM-02627
Source: Kendra D. Boyd, Freedom Enterprise: Black Entrepreneurship and Racial Capitalism in Detroit (University of Pennsylvania Press, 2025). Pages: xv.
Source Type: Boyd Research Findings
Activity: manufacturer or distributor
Principal: Paradise Valley Distributing Company (PVDC)
Location: 439 Theodore St
Transcript: Paradise Valley Distributing Company (PVDC). Located at 439
Theodore Street and founded in 1937, PVDC boasted that it was
the “first and only fully owned and operated Negro beer distributing
agency in the entire United States. Everything Negro from
the front office to the porter.” By 1943, the company owned
ten trucks, had forty-two
employees, and sponsored scholarships
for Detroit youth.
Title: Freedom Enterprise, xv (Paradise Valley Distributing Company (PVDC))

Detroit Black Business