Freedom Enterprise, xiii (Eleanora A. DeVere Hair Culturalist)

Identifier: DBB-ITM-02614
Source: Kendra D. Boyd, Freedom Enterprise: Black Entrepreneurship and Racial Capitalism in Detroit (University of Pennsylvania Press, 2025). Pages: xiii.
Source Type: Boyd Research Findings
Activity: beauty shop / hair care; beauty culture school
Principal: DeVere School of Beauty Culture (Eleanora A. DeVere's hair dressing parlor / DeVere Beauty Shoppe)
Mentions: DeVere, Eleanora A.
Location: 2509 St Antoine St
Transcript: Eleanora A. DeVere Hair Culturalist. Founded in 1919 by
Eleanora A. DeVere, this salon located at 2509 St. Antoine Street
catered to Detroit’s growing migrant community. DeVere trained
under Madam C. J. Walker, and the salon included a retail station
for Madam C. J. Walker products and also served as a distribution
center for the company in order to supply agents throughout
Michigan.
Title: Freedom Enterprise, xiii (Eleanora A. DeVere Hair Culturalist)

Detroit Black Business